New Cars 3 movie launches at the Detroit auto show

by Keith Morgan on Friday, December 30th, 2016

The North American International Auto Show (NAIAS) has announced that Pixar Animation Studios, will participate in the 2017 NAIAS – hosting a press conference on Sunday, January 8, 2017. Those attending will get an early look at their upcoming summer film, “Cars 3” and the debut of a life-size version of one of the film’s car stars.

“Having Pixar choose to join NAIAS and share an early sneak peek at their next film – from one of the most famous movie franchises in the studio’s storied history – is proof that Detroit is home to all facets of automotive, whether it’s fantasy or real-life,” said Sam Slaughter, 2017 NAIAS Chairman.

Along with its press conference, Pixar will create a special “Cars 3”-themed display on the show floor for the thousands of journalists and nearly a million individuals that will visit during the run of show.

“With every film that we make at Pixar, we do our best to create worlds and characters that ring true to our audiences,” said “Cars 3” director Brian Fee. “A huge part of doing this successfully lies in the extensive research that we do on each film. ‘Cars 3’ is a love letter to racing and its roots, so we could not be more excited to be a part of the North American International Auto Show to share a little bit of our film with our fellow car enthusiasts.”

Here’s a foretaste of the movie’s plot: Blindsided by a new generation of blazing-fast racers, the legendary Lightning McQueen (voice of Owen Wilson) is suddenly pushed out of the sport he loves. To get back in the game, he will need the help of an eager young race technician, Cruz Ramirez, with her own plan to win, plus inspiration from the late Fabulous Hudson Hornet, and a few unexpected turns. Proving that #95 isn’t through yet will test the heart of a champion on Piston Cup Racing’s biggest stage!

Directed by Brian Fee (storyboard artist “Cars,“ “WALL•E”) and produced by Kevin Reher (“A Bug’s Life,” “La Luna” short), “Cars 3” cruises into theaters on June 16, 2017.

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