Audi At Home: Multi-Million Dollar Luxury Residences Get High-End Pool Cars

by Keith Morgan on Thursday, November 19th, 2015

“Audi at home is offering a ready-to-drive fleets of six vehicles exclusively for residents of select luxury properties in two states.”

They’re taking ridesharing to a whole new level south of the border.

Audi at home is offering a ready-to-drive fleets of six vehicles exclusively for residents of select luxury properties in two states.

On the west coast, the car share scheme will operate at LUMINA by Tishman Speyer, San Francisco’s largest luxury condominium project currently under construction, while the Four Seasons Residences in Miami will offer the service on the east coast. The service will soon expand to other major U.S. cities.

Residents will be able to book a vehicle instantly and tailor their choice to the kind of driving they expect to do. The fleet currently includes the Audi S7, S5 Cabriolet, SQ5, TT Roadster, Q7, and RS5 Cabriolet.

“Spontaneity, personalization and customization is core to the Audi at home service,” said Mark Del Rosso Executive Vice President and Chief Operating Officer, Audi of America. “It provides residents a truly premium experience that suits their daily life and needs, whether it’s a car for a quick getaway out of the city or an extra vehicle for visiting guests.”

The reservation process is simple: interested residents register through the property’s concierge and use a mobile website to reserve the vehicle of their choice. Upon the conclusion of the reservation, residents simply return the Audi vehicle to the property valet.

All Audi at home vehicles are equipped with Prestige trim, and 24/7 live customer care is offered for drivers’ convenience. Rates – still to be announced – will be charged either hourly or daily. This rate covers services including cleaning, fuel, insurance, local tolls and unlimited mileage. All vehicles onsite are rotated on a regular basis, providing residents a fresh fleet from which to choose.

Another program may offer a clue to costs of participation. Audi on demand, started in San Francisco last April, giving customers within the city limits access to a wide range of vehicles, from the A4 sedan ($155 a day) to the Audi R8 supercar ($1,195 a day). Via an iPhone app, customers select their preferred model and then have it personally delivered to them at the San Francisco location of their choice.

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