Ford Mustang tops the Google charts in Canada

by Keith Morgan on Tuesday, January 12th, 2016

2016 Ford Mustang GT

When it comes to Google searches for cars, Canadians differ considerably from their American cousins.

The search engine company has just released its top ten lists for all manner of topics but the auto searches topped Driveway’s interest list.

The Ford Mustang topped the Canadian charts and the top selling F-Series truck the Escape and the Focus joined it. Google suggests the Mustang topped the list because it was the best-selling sports car last year and it features a complete redesign.

While Ford dominated in the Great White North, Chevrolet vehicles were Googled more down south. Four feature in the top ten with the Chevrolet Malibu at the top followed by the Silverado truck in second place, the Camaro at four and the Colorado truck in eighth place. The Corvette was in fourth place in Canada and the Camaro sixth.

The Chevrolet Malibu is an enduring classic that helped launch the midsize sedan segment more than 50 years ago. It drives into the future with an all-new 2016 model engineered to offer more efficiency, connectivity and advanced safety features than ever – all with a brand-new, progressive design.

The Honda Civic, top in car sales here, was number two in Canadian searches.

Mainstream, domestically produced vehicles dominate both sides of the border. Interestingly, the BMW 3 Series made it into the top 15 for the first time. Google says it is a rare event for a luxury vehicle. People Googling cars have usually made their short list and are looking to buy in many cases. However, the trend from which BMW benefitted follows greater interest by Canadians in luxury brands. Luxury searches on Google are up 18 per cent in 2015.

The world’s two largest manufacturers, Toyota and Volkswagen didn’t make the Canadian list but the Toyota Tacoma truck made it to three in the US.

keith [dot] morgan [at] drivewaybc [dot] ca