TV crime fighters put Ford Escape under magnifying glass

by Keith Morgan on Friday, May 20th, 2016

In the ‘Blindspot’ series spots, Ashley Johnson was in character analyzing a new Escape as if it were a crime scene.

The new 2017 Ford Escape teamed with a pair of prime time crime fighters to give viewers custom content that has aired this month, in pieces jointly created by Ford Motor Co. and NBC.

“The Blacklist” actress Mazhan Marnò, who plays FBI agent Samar Navabi on the hit show, appeared in an Escape for a three-week series of commercials during the show’s broadcast.

The series of original content began May 5, during “The Blacklist.” The narrative highlighted various features on the 2017 Escape, including the available SYNC® 3 driver-connectivity system.

Meanwhile, the new Escape also featured in a collaboration with “Blindspot” producers to create a three-part custom integration starring actress Ashley Johnson, who plays FBI agent Patterson on the show. In the “Blindspot” series spots, Ashley Johnson was in character analyzing a new Escape as if it were a crime scene.

The spots also direct viewers to continue the experience at NBC.com, where they can enter for the chance to win a Ford Escape in the “Make Your Escape” Sweepstakes.

For 17 years, Ford Escape has been one of the best-selling vehicles in the popular small SUV segment by offering advanced technologies to customers. The 2017 model continues that theme featuring available SYNC® Connect technology that gives FordPass® members remote access to their vehicle from their mobile device.

SYNC Connect enables drivers to use the new FordPass platform to lock, unlock and locate their Escape, as well as schedule remote starts and check fuel level. SYNC Connect is included in the Technology Package on Escape SE and is a standard offering on Escape Titanium.

The Blacklist airs 9-10 p.m. ET/PT on Thursdays; Blindspot airs 10-11 p.m. ET/PT on Mondays.

keith [dot] morgan [at] drivewaybc [dot] ca